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Module 3 of 10 · 6 lessons

Make words earn their place

Write words that help people decide and act. The one domain you can improve today, yourself.

Essential question

What must the reader understand to take the next step?

Prerequisites

Train your eye

By the end, you can

  • Map a page around the reader's motivation and readiness
  • Turn product claims and features into specific, useful outcomes
  • Write and edit page copy and microcopy that make the next action clear

0 of 6 lessons complete

1

Map the reader's path

Name the parts of a page, read your audience's temperature, and reweight by page type

2

Lead with the reader's world

Lead with the reader's motivation and outcome, not the product's inventory

3

Replace claims with evidence

Replace vague claims with specific evidence and examples

4

Write a clear call to action

Write action labels that set a clear expectation

5

Write microcopy people can act on

Write labels, errors, and empty states people can act on

6

Edit one lens at a time

Cut repetition, filler, and qualifiers, then run the sweeps that catch what you missed