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Section 2, Unit 2

Make words earn their place

Write the words that help someone decide and act, from a page’s structure down to its error messages. The one domain you can improve today, by yourself.

Lessons

1

Map the reader’s path

2

Lead with the reader’s world

3

Replace claims with evidence

4

Write a clear call to action

5

Write microcopy people can act on

6

Edit one lens at a time