# Fingertip case study

> How Matthew Blode co-founded and built Fingertip, an AI-powered platform for small businesses, before its acquisition by Linktree.

*Co-founder & CTO · 2023–2025 · Linktree*

Published May 18th, 2026

Fingertip reached tens of thousands of small businesses across 100+ countries before Linktree acquired it in 2025.

## Metrics

- **100+ countries**: Small-business footprint
- **Tens of thousands**: SMBs supported
- **2025**: Acquired by Linktree
- **30+ repos**: Product ecosystem

## Context

Service businesses needed something more useful than a link in bio and less heavy than a website builder. Fingertip became an AI platform for websites, bookings, payments, invoicing, and e-commerce, all of it runnable from a phone.

## What I built

I built the core TypeScript platform: public page runtime, creator editor, theme system, AI page generation, bookings, invoicing, payments, and deploy infrastructure. It grew to 30+ repos on Next.js, Fastify, Prisma and PostgreSQL, BullMQ workers, Connect RPC, and Stripe.

## Outcome

Tens of thousands of small businesses in more than 100 countries. Linktree acquired Fingertip in 2025 and the team joined to keep building small-business tools for its creators.

## FAQ

### What was Fingertip?

Fingertip was an AI-powered platform that helped small businesses create pages, take bookings, accept payments, send invoices, and run more of their business online.

### Who acquired Fingertip?

Fingertip was acquired by Linktree in 2025, and the team joined Linktree to work on creator and small-business tools.

### What was my role at Fingertip?

I was co-founder and CTO, responsible for the core product and engineering platform.

## Sources

- [Fingertip joins Linktree](https://www.businessnewsaustralia.com/articles/linktree-acquires-emerging-melbourne-based-competitor-fingertip.html)
- [Forbes profile](https://www.forbes.com/profile/fingertip/)